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The purpose of this study is to investigate the effect of experiential marketing on exhibition visitors satisfaction and behavioral in
Analysis on the determinants of demand for exhibition visitors focused on exhibition involvement in the era of COVID-19 The rapid devel
A Comparative Study of Government Exhibition Assistance Program and the Role of Trade Promotion Organization: Cases of Germany, Hong Ko
Impact of Trade shows Promotion on the Brand Equity 최근 전시회산업이 급속히 증대되고 있다. 그러나 이러한 실물
A Study on Determinants of Export Performance of SMEs Participating in Trade Shows The purpose of this study is to identify the determi
The Effects of firm’s Recognition about Trade Fair Benefits on the Post-Participation Behaviors The purpose of this study is to inves
The Effects of a Naming Strategy through the Brand Name Spectrum on the Formation of Customer-Based Brand Equity at Domestic Trade Fair
본 연구는 지스타 방문객의 브랜드 경험에 관한 연구로서, 본 연구의 첫 번째 목적은 방문객의 다양
The Relationship between the Service Quality Factor and Reparticipating Intention in Sports-Leisure Industry Exhibition The purpose of
The Causal Relationship Between Exhibition Service Quality and Exhibitors` Show Performance in Exhibition of Sports Industry: Research