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무형자산으로서 전시회 가치요인에 관한 탐색적 연구
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Exploratory Study about Exhibition Value Factor as a Intangible Asset The purpose of this study is to find out the major exhibition org |
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전시회 체험마케팅 활동이 만족 및 행동의도에 미치는 영향
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The Effect of Experiential Marketing Operation on Exhibition Satisfaction and Behavioral Intention The purpose of this study is to inve |
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전시회 참관객의 감성과 재미의 관계
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A Study on Relations between Sensibility of Exhibition Visitors and Fun Factors Human is an emotional animal who feels the pleasure, sa |
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